Cigarette Packaging Branding and Design

This book delves into over 300 various designs found on cigarette packs, showcasing how designers have utilized words, images, and captivating graphic design to create an irresistible allure towards smoking. The images are accompanied by a thorough analysis of the evolving techniques used to advertise specific cigarette brands throughout the years. What separates a successful brand from a failure? Why were both upscale and urban brands simultaneously marketed by the industry? Why do certain symbols resonate widely across different countries - for instance, Tiger cigarettes can be found in locations ranging from Latin America to Indonesia. Additionally, how has packaging played a role in the continued popularity of cigarettes, despite the well-known health risks, with people from all walks of life worldwide still consuming them fervently?

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